
About the coach
Rusty Calloway is the founder of 5E Leadership and a seasoned leadership coach with over 30 years of experience transforming managers into leaders people want to follow. A Certified Brain Coach, Herrmann Whole Brain Thinking Practitioner, and Trust Edge Leadership Institute Certified Partner, Rusty blends neuroscience, trust-building, and real-world leadership tools to help leaders unlock their full potential. His 5E Leader Framework: Engage, Empathy, Equip, Empower, Encourage—is rooted in servant leadership and built for today’s evolving workplace. Rusty’s mission is simple: to equip, empower, and inspire others to become the best possible version of themselves.
The 5E Masterclass: Unlocking Whole Leader Potential is a practical, neuroscience-informed course designed to help you lead with clarity, character, and connection. Built around the 5E Framework—Engage, Empathy, Equip, Empower, and Encourage—this course gives you tools to coach people, build trust, and influence behavior in a meaningful way. You’ll learn how to lead across generations, communicate with intention, and apply real-world strategies rooted in the 3 Pillars of Leadership: Cognition (how we think), Culture (how we connect), and Coaching (how we grow others). Whether you're a new supervisor or a seasoned leader, this 18-part video course will equip you with downloadable worksheets, reflection tools, and practical models that develop whole-person leadership. Learn how to stop managing tasks and start inspiring people. If you want to lead with both confidence and compassion—this is your blueprint.
Curriculum
- S1 Pt 2 Cognition Herrmann download
- S1 Pt 2 Cognition HerrmannWBT (17:57)
- S1 Pt 3 Cognition NBA Sys1 & Sys2 download
- S1 Pt 3 Cognition NBA Sys1 & Sys2 (25:25)
- S1 Pt 5 Safety FFF
- S1 Pt 5 Safety FFF (15:15)
- S1 Pt 6 FFF & Empathy (9:13)
- S1 Pt 7 Archetypes & Pygmalion Effect
- S1 Pt 7 Archetypes & Pygmalion Effect (21:41)
- S2 Pt 8 Generations1 download
- S2 Pt 8 Generations (17:00)
- S2 Pt 9 Engage1 download
- S2 Pt 9 Engage1 (17:24)
- S2 Pt 10 Engage2 download
- S2 Pt 10 Engage2 (14:00)
- S2 Pt 11 Empathy download
- S2 Pt 11 Empathy (20:40)
- S2 Pt 12 Equip1 download
- S2 Pt 12 Equip1 (17:36)
- S2 Pt 13 Equip2 download
- S2 Pt 13 Equip2 (17:16)
- S2 Pt 14 Empower download
- S2 Pt 14 Empower (13:36)
- S2 Pt 15 Encourage1 download
- S2 Pt 15 Encourage1 (9:06)
- S2 Pt 16 Encourage2 download
- S2 Pt 16 Encourage2 (10:55)
Contact Rusty Calloway for 5E Leadership Coaching & Consulting
People don’t leave companies—they leave poor leadership. In today’s fast-paced, trust-fractured workplace, leaders need more than just technical skill—they need the mindset, EQ, and communication tools to engage people, build trust, and drive meaningful results. That’s where 5E Leadership comes in.
Developed by me, a seasoned leadership coach with years of experience, the 5E Framework—Engage, Empathy, Equip, Empower, Encourage—is a proven model that transforms managers into the kind of leaders people want to follow. It’s practical, people-centered, and grounded in neuroscience, behavioral psychology, and real-world experience.
Whether you're navigating generational gaps, building a new leadership pipeline, or developing your culture from the inside out, my approach is tailored, actionable, and built for immediate impact. You’ll get coaching that connects the head, heart, and hands—aligned to your organization’s goals and rooted in the three pillars of leadership: Cognition (mindset), Culture (trust and emotional safety), and Coaching (people development).
If you're ready to invest in leaders who inspire instead of just instruct—leaders who influence behavior, foster loyalty, and raise the bar—then it’s time to connect. Let’s build a culture where people thrive and results follow. Click the logo on the right to go to my website, www.5E-Leadership.com